Toyota Kenya has re-branded to CFAO Motors Kenya in a bid to enhance value chain in the automotive sector over and above the Toyota brand. Toyota Kenya Limited is the authorized distributor and service provider of Toyota, Yamaha, HINO and Suzuki brands in Kenya.
The name was changed through a special resolution by shareholders and authorization by the Board of Directors. This was after Toyota Tsusho Corporation (TTC) acquired Corporation for Africa & Overseas back in 2016.
In a move to increase its sells, the re-branded company will venture into the car trade-in business. This is a common practise among second-hand car dealers who allow customers to hand in their vehicles and pay the additional sums that will enable them to drive off with a model of a higher price and/or specifications.